There was no shortage of activations, including test-drive opportunities with a range of vehicles. Even kids ages 4-8 could drive mini electric Land Rovers on a miniature course. Read the whole story
This is Subaru's 12th year as a sponsor. An average of $4 million is raised annually and in the past 10 years, Dining Out … Read the whole story
In one stunt, the Kelley Blue Book Price Advisor dial with its white, red and green pricing zones is shown, immediately followed by a … Read the whole story
When brands post about their socially conscious activities, it resonates with their core audience and spurs engagement, Shareablee's Tania Yuki tells "Marketing Daily." Read the whole story
This week, "Marketing Daily" begins publishing a weekly series of podcasts hosted by Alan Hart, a veteran marketing executive with the heart of a … Read the whole story