Is a car commercial supposed to make you feel happy you are childless? Read the whole story
Melissa Grady, director of Cadillac media and performance marketing since September 2018, will replace Wahl as Cadillac's CMO. Read the whole story
Toyota drove the highest share of search engagement in the auto category with 47%, followed by Hyundai (30%) and Jeep (17%), per EDO. Read the whole story
A partnership with The Weather Channel allows video spots to be delivered to consumers based on current weather conditions at their location. Read the whole story
Nissan is partnering with Google to test Director Mix, technology that lets advertisers create thousands of video ads all using a single creative asset. Read the whole story
"In the development of our marketing programs, it's critical that they all ladder up to 'Better Drives Us,'" Hyundai CMO Dean Evans says. Read the whole story
"Everything about the new Explorer was built with family adventure in mind," according to Ford's Matt VanDyke. Read the whole story
Daimler Trucks is developing and testing automated trucks on public roads in southwest Virginia. The tests are in conjunction with Torc Robotics, which is … Read the whole story
Delta sees the potential use of autonomous cars, trucks or buses at airports. Read the whole story