The automotive category took four of the top 10 spots for most engaging 2020 Super Bowl ads, according to TV measurement firm EDO. Read the whole story
MediaPost's Marketing: Automotive is accepting submissions for its annual awards, recognizing the best in automotive advertising in 2019. Read the whole story
"Honda wanted to create content that is both quick to understand and entertaining enough to engage with and share," says company's Jessica Fini. Read the whole story
Creators with smaller followings tend to have more authentic audiences and are connecting with dedicated and engaged users, according to CreatorIQ. Read the whole story
The company will explore brand partnerships that will focus on building connections with new audience targets, TrueCar's Lucas Donat tells "Marketing Daily." Read the whole story
The two companies are presenting co-branded luxury ski trips for all levels of skiers. Read the whole story
The spot brings back key characters from "Groundhog Day," including Bill Murray's Phil Connors, who makes 2020 Jeep Gladiator truck his getaway car. Read the whole story
Globally, Audi plans to introduce around 30 electrified vehicles by 2025. The spot is the first installment in a new global brand campaign. Read the whole story
One of Waymo's self-driving vehicles was involved in an accident in Tempe, Arizona, on Thursday. The vehicle was operating in manual mode at the … Read the whole story