Marketing Automotive Weekly
Monday, July 27, 2020
  • Former Publicis Sapient Exec Lands At General Motors

    Alan Wexler will lead a group focused on growth opportunities, including global connected services, data and customer insights. Read the whole story

  • Porsche, Dodge, Hyundai Top J.D. Power APEAL Study

    Dodge becomes first mass-market domestic brand to rank highest for both owner emotional attachment and initial quality in same year. Read the whole story

  • Hankook Tire Plays Up MLB Sponsorship

    The campaign is the tire company's first effort dedicated solely to the U.S. market since the announcement of the MLB partnership in 2018. Read the whole story

  • FCA Launches First #JeepTopCanine Search

    Jeep's top dog will be crowned on Aug. 26, National Dog Day, and be featured in brand's social media content for one year. Read the whole story

  • Kia Offers Movie-Like Film 'Starring' Vehicle Features

    The thriller from David&Goliath aims to blur the line between automotive content and Hollywood storytelling. Read the whole story