Marketing Automotive Weekly
Monday, August 3, 2020

Drive Time

Cadillac Preps Lyriq Reveal, Lordstown Motors Shows Off Pickup
by Tanya Gazdik, Staff Writer

This is turning into a big week for electric trucks, especially those with a connection to Lordstown, Ohio. Read the whole story

  • Former Publicis Sapient Exec Lands At General Motors
    by Tanya Gazdik

    Alan Wexler will lead a group focused on growth opportunities, including global connected services, data and customer insights. Read the whole story

  • Giant CES Amid Pandemic Does Not Compute
    by P.J. Bednarski

    So a digital CES will take place Jan. 6-9. Read the whole story

  • Matthew McConaughey Delivers Lesson On Selling A Story
    by Larissa Faw

    The lesson was delivered via the "Stan Talks" series at Stan Richards School of Advertising & Public Relations at the University of Texas. Read the whole story

  • Saving More, Spending More: America's New Shopping Habits
    by Sarah Mahoney

    While consumers are watching their budget, they're also more impulsive, with 35% calling themselves impulse shoppers, up from 28% in 2019. Read the whole story

  • Ally Asks PGA Fans To Cheer Virtually
    by Tanya Gazdik

    The online bank is using the hashtag #allyRowdyGallery to promote the activation on its social media channels, including Twitter. Read the whole story