Twenty-five percent of people have a name for their car -- and the most popular name given is Baby, according to checkiday.com. Read the whole story
The brand is framing itself as "bold and sophisticated" and King is both, Cadillac CMO Melissa Grady tells "Marketing Daily." Read the whole story
Being serious about the awards was tough for a brand that does "burnouts, donuts and bad-ass attitude," says FCA's Tim Kuniskis. Read the whole story
The vehicle's target is "less focused on long-term goals and more focused on individual happiness," Hyundai CMO Angela Zepeda tells "Marketing Daily." Read the whole story
The automaker is renewing its partnership with Nat Geo but not Amazon, Subaru's Brian Cavallucci tells "Marketing Daily." Read the whole story
Joy Falotico, who has had the arduous dual role of president of Lincoln and CMO of Ford, will now focus solely on Lincoln. Read the whole story
Partnerships between CPG cleaning companies and nationwide chains abound in these germ-conscious days. Read the whole story