Much of Mazda's whopping 48-times year-over-year increase in spend is due to a heavier investment in sports, particularly NFL games. Read the whole story

The automaker offers a range of vehicles "featuring a diverse portfolio of electrified powertrains to best fit our customers' lifestyles," says Toyota's Mike Tripp. Read the whole story

MediaPost recognized Materazzo as its 2023 "Automotive Marketer of the Year" for her strategic consistency and innovation at Toyota. Read the whole story

"Drive All Night" was previously used in a series of Chrysler commercials beginning in 2003 that featured its singer, Celine Dion. Read the whole story

ChargeScape will eliminate marketing and outreach costs for utilities trying to reach the automaker's individual customer bases. Read the whole story

The launch of Android Automotive OS in Polestar 2, done in close collaboration with Google, has laid the foundations for Polestar's forthcoming cars. Read the whole story

BMW was not alone in getting dinged by Mozilla Foundation. All 25 car brands Mozilla researched earned its "Privacy Not Included" warning label. Read the whole story

"The craftsmanship you expect, know, and love in our vehicles is matched in this trail-rated boot," says Stellantis' Kim Adams House. Read the whole story

Sports Car Club of America and publisher Racer Media & Marketing are splitting up. Read the whole story