• by Tanya Gazdik , September 18, 2023

Toyota Motor North America is launching a campaign that shows off the options available to car buyers who want to be mindful of the environment, but who are not quite ready to make the leap to full-on electric.

The automaker believes in the power of choices by offering a full spectrum of electrified powertrains for consumers to choose from battery EV, hybrid EV, plug-in EV and fuel-cell EV.

The 2023 Beyond Zero “Electrified Diversified” campaign from Saatchi & Saatchi showcases Toyota’s vision to reach beyond carbon neutrality and find new ways to make a positive impact on the planet and society.

Toyota offers more low and zero emission vehicles combined than any other automaker including battery electric, hybrid electric, plug-in hybrid electric and fuel cell electric offerings, says Mike Tripp, vice president of vehicle marketing and communications.

In a 30-second spot, “Electrified Diversified,” viewers are taken through various life moments displaying the unlimited possibilities within Toyota’s carbon-emission reducing lineup, including an off-roading adventure, a beach barbecue, a child’s birthday party or a night out.

The campaign signifies that there’s an electrified vehicle for everyone.

"Electrified Diversified” extends across digital video, digital content, streaming audio, programmatic, paid social, and paid search. Hig- profile sports programming includes Thursday Night Football on Amazon. Partnerships include iHeart Media, Wired, Forbes, Hearst and more. Paid social runs across Meta and Reddit.