Jeep, Merrell Partner For Hiking Boots Reveal At Detroit Auto Show

Stellantis' Jeep brand and Merrell are partnering for a limited-run, special edition of the Merrell Moab 3 Mid x Jeep. 

The boot will debut with a preview at the North American International Auto Show in Detroit this week. Jeep associates will wear them at the company's
display on the show floor. Both Merrill and Jeep are Michigan-based brands. 

Jeep will offer the tallest and steepest Jeep Mountain in Detroit Auto Show history. The display is part of Camp Jeep, which will include new elements. Professional drivers will navigate show attendees through a 32,000-square-foot interactive course, including a new off-camber bridge that stands 12 feet tall, reaches 70 feet in length, and is 50% taller and 50% longer than the previous off-camber bridge.

It is anticipated that more than 25,000 people will ride the Camp Jeep track during this year’s show.



Jeep will reveal the new 2024 Jeep Gladiator 4×4 at 11:05 a.m. in the Jeep display Tuesday. The reveal is available to watch virtually here.

Merrell incorporated key design details as an ode to the hidden “Easter egg” features commonly found in Jeep vehicles. The boot will be offered in three colors, touting popular Jeep coat names: Sarge Green, Sting Grey and Hydro Blue.

Jeep’s legacy has much alignment to Merrell’s history on the trail, says Lindsey Lindemulder, Merrell senior director of brand marketing.

“The Jeep brand has a loyal fan base similar to Merrell, and these boots have on- and off-road capability for you to navigate any journey with confidence,” Lindemulder says in a release. 

Moab, Utah, is the Jeep brand’s “preeminent playground,” says Kim Adams House, head of licensing and merchandising, Stellantis.

“The craftsmanship you expect, know, and love in our vehicles is matched in this trail-rated boot,” House says.

Special boot features include red “tow” lace hooks representing the red tow hooks on the front of the Wrangler Rubicon, and metal lace hardware representing the hatches on the Jeep 4x4 hood. The  upper mesh was picked to resemble the hexagon pattern on the Wrangler’s grille. 

To celebrate the launch, Merrell is running a Jeep Wrangler giveaway from Oct. 23 to Nov. 6.

The collaboration will be offered in the U.S., Canada, Taiwan, China, Japan, Peru, Panama, and Colombia while supplies last. It will also be available in select Dick’s Sporting Goods, Public Lands, and Atmosphere.

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