Drive Time
The truck's campaign will target "spontaneous adventurers" who are younger, more diverse and adventure-focused, says Toyota's Mike Tripp. Read the whole story
The automaker has just signed a deal to advertise during the 2024 Summer Olympics in Paris, Hyundai CMO Angela Zepeda tells "Marketing Daily." Read the whole story
Kelly MacDonald joined the luxury brand earlier this year as CMO after most recently serving as head of sales at Lucid Motors. Read the whole story
Upon launch next year, all new and existing Rivian owners will be able to activate a three-month SiriusXM trial subscription. Read the whole story
"This is the biggest outdoor billboard that exists in the world," Mini's Patrick McKenna tells "Marketing Daily." Read the whole story
Research from Cox Automotive indicates the Tesla Cybertruck garners 27% consideration. Read the whole story
Viewers are encouraged to support the 100cameras partnership by sharing their own recreations of family photos using the hashtag #ToyotaFlashback. Read the whole story
In addition to the exclusive workwear collection, Sweeney launched a video series to help teach viewers about vehicle maintenance. Read the whole story
BMW will also offer a VIP car service for attendees of the Miami Beach show. Read the whole story
This contract follows the development and validation contract awarded in 2021 that delivered prototype vehicles. Read the whole story
Advancements in machine learning, automation, and data analytics continue to push media-mix modeling back into marketers', advertisers' and agencies' tool chests to measure and … Read the whole story
His letter to CEOs of 14 car companies says that selling consumer information to data brokers would "magnify" privacy risks to consumers. Read the whole story
