Artist Alex Israel and the
electric BMW i5, inspiration for his AI video installation REMEMBR, to be unveiled at Art Basel in Miami Beach.
BMW and artist Alex Israel will unveil an AI-powered
participatory video installation at Art Basel Miami Beach 2023.
The automaker is a longstanding partner of Art Basel and returns this year as an official parter for the 21-year
anniversary of Art Basel Miami Beach from Dec. 8 to 10.
As a global partner of Art Basel for 19 years at shows in Basel, Switzerland, Miami Beach, Hong Kong and Paris, BMW
will once again offer a VIP car service for attendees.
Israel’s “REMEMBR” guides visitors on a journey through time and memory in a fusion of art and technology. The new
electric BMW i5 played a fundamental role in inspiring Israel for this project.
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The artist worked closely with BMW to develop AI technology that will collect, filter, compose
and choreograph the visitor’s phone’s camera content. In an immersive installation across seven custom-designed screens at Art Basel Miami Beach, guests will be invited to discover the
hyper-memories of Israel and, equally, share their own in real time.
“As we’ve done for more than half a century, forging meaningful connections with world-renowned
artists—and by extension art lovers everywhere—is a great way for BMW to reach new audiences while promoting the creative spirit that drives our brand forward and inspires us all,”
said Marcus Casey, chief marketing officer, BMW of North America.
Meanwhile, Fiat will auction three bespoke 500e electric cars during the event with proceeds to benefit
an environmentally focused nonprofit to be named following the auction. The three vehicles were designed by Armani, Bvlgari and Kartel.
An online catalogue and access to
absentee bidding ahead of the auction is available at de-PURY.com.
"It is rare for an automaker to combine efforts with the most iconic Italian
brands of three different sectors, fashion design, furniture design and luxury, to create something truly unique that combines art with an earth-friendly message, [and] making the cars available
through auction is even more unusual," said Olivier Francois, chief executive officer of Fiat and global chief marketing officer of Stellantis, in a release.
Other sponsors of the
Miami Beach event include global lead partner UBS as well as associate partner Louis Vuitton and official partner Perrier.
