Doritos social channels will remove logos, brand mentions and all previous content, and new content will be crowdsourced by fans. Read the whole story

Company CEO threatened to sue Oklahoma's AG for using SC Johnson's tagline in statements to the press, as if it's the slogan for J&J. Read the whole story

The four Roar Models share on social media their insights, personal journeys, successes and failures. Read the whole story

Those Victory Fridges are like the ones Bud Light put in Cleveland last year and left locked until the team finally won. Read the whole story

CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had low household penetration and low buy rates -- but otherwise, it was perfect." Read the whole story

Depending on what you read, Ketogenic diets -- low-carb, high-fat -- may put Weight Watchers out of business or just be another passing fad. Read the whole story

Promo encourages drinkers to play Big Buck Hunter video game and buy $5 Big Buck Hunter Permit, with proceeds going to National Forest Foundation. Read the whole story

The campaign is the first creative work for the brand from PSOne, Publicis Groupe's dedicated unit for Smucker, which bought Cafe Bustelo in 2011. Read the whole story