If there's one phrase that best summarizes the arc of the pet supplies industry, it could very well be "pets as people." Read the whole story
One spot's voiceover says "Messy, meet happy. We think you two are going to get along just fine." Read the whole story
The ad included a photo of U.S. women's national soccer team star Carli Lloyd about to kick a football. Read the whole story
Honda is celebrating National Dog Week with a video that highlights pet-friendly features of its light trucks. Read the whole story
Wish-Bone is flying ahead of other Pinnacle brands in the rejuvenation formation, with retail sales rising in the first quarter. Read the whole story
In the greater Boston area, Atoka's Tea Tonics and Herbal Shots are currently available in small, natural-product retailers. Read the whole story
For food and drink brands injected into entertainment, scenes that trigger sadness are most effective at raising a brand's value. Read the whole story
Stash Tea launches its tagline "A little bag of crazy" through a collection of videos and assets featuring talking and singing tea ingredients. Read the whole story