Former pro linebacker and Michigan alumnus Dhani Jones will be in Ann Arbor to launch the Irish Spring Neutral Zone. Read the whole story

Gillette will be a sponsor of Electronic Arts FIFA 20 Global Series beginning with live matches from Bucharest going on now through Nov. 24. Read the whole story

It's a multi-brand effort in which Kendrick performs a new take on the classic song "My Favorite Things." Read the whole story

In study, 41% cited authenticity/transparency as their most important value for brand selection. That was nearly twice as high as sustainability, at 21%. Read the whole story

The twist is, if Big Boi actually shows up at a game -- as he did Nov. 20 -- winners have to scram. Read the whole story

The #SnickersGate hoax, developed with CLM BBDO, first packaged and distributed Bounty bars in Snickers wrapping across French store shelves. Read the whole story