Danone has readjusted its yogurt offerings in a balancing act to appeal to all tastes for sweetness. Read the whole story
The company ditched that position in May 2017, rethinking it for the now-retired title of chief growth officer. Read the whole story
Overall, net sales of $4.4 billion were flat to last year results, but quarterly profit beat analysts' expectations and stock rose 3%. Read the whole story
Powerwash is formulated to work immediately as it's sprayed, instead of requiring water. Read the whole story
One of the marketing glories of a non-alcohol offshoot of a famous beer is that there's no legal problem giving the stuff away. Read the whole story
Baby boomers are most skeptical of influencers, and millennials are second, Influence.co reports. Read the whole story
When Clorox bought Nutranext, it didn't set out to absorb the company into its CPG-ness, but instead let Nutranext continue on its D2C path. Read the whole story
We are going to see campaigns that are extensions of bigger ones that were launched in 2018 and 2019. Read the whole story