CPG Insider
by Steve Ellwanger
Instead of launching this fall, company "realized that a lot of people could benefit from having this coffee delivered to their door right now." Read the whole story
by P.J. Bednarski
Frito-Lay late last week debuted its new spot, "It's About People," which details how the brand is trying to help. Read the whole story
by Steve Ellwanger
Kind launched the Frontline Impact Project, a centralized online hub that will source a wide range of resources for healthcare organizations and frontline workers. Read the whole story
by Sarah Mahoney
The company is paying five barber/influencers to create virtual grooming tutorials. Users can leave a tip. Read the whole story
by Sarah Mahoney
Welly's kits feature whimsical patterns on its flexible fabric bandages and a hand sanitizer called Clean Hands, all packed up in snappy little tins. Read the whole story
by Steve Ellwanger
Uncle Ben's "Special Guests" spot is also an example of how a commercial can be shot while practicing social distancing. Read the whole story
by P.J. Bednarski
SC Johnson and Save the Children Fund plan to crowdsource a competition to evolve the high-five into a new "non-contact celebration." Read the whole story
by P.J. Bednarski
Michelob Ultra spearheads a virtual workout series led by top trainers and private gym owners financially stung by the COVID-19 pandemic. Read the whole story
by Larissa Faw
A recent BBDO SF spot was produced remotely with tools like Facetime and iPhones. Actors (and their families) served as their own production crews. Read the whole story