CPG Insider
Dozens of marketing experts-along with vetted consumers-were invited to participate. Read the whole story
The director "was able to film this to ensure there was no contact with anyone else outside his family," according to Silk exec. Read the whole story
Social Club Seltzer is being offered in three varieties: Sidecar, Old Fashioned and Citrus Gimlet. Read the whole story
Company helped develop 20-minute creative tutorials and activities for kids aged 6-12. Read the whole story
To help support virtual adoptions and assist shelters around the country with digitization, the Pedigree brand has made a digital toolkit available. Read the whole story
"How about a mint before you mask? Because mask breath, it's real," says latest Ice Breakers spot. Read the whole story
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As cannabis moves to Main Street, state executive orders should make good reading for those trying to figure out how to regulate marijuana. Read the whole story
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For example, why did so many soft drink companies cut back so much on their TV ad spend after sports programming went on hiatus? Read the whole story
