Campaign positions the 112-year-old Gold Bond --- widely known for its male-skewing, medicated powders --- as a high-performance skincare brand. Read the whole story

Front-label graphics range from a "Voting Beats Not Voting" message to a 9x repetition of the word "Vote" superimposed over Statue of Liberty image. Read the whole story

COVID-19 brings a twist to the tradition of NFL players swapping jerseys with players on opposing teams. Read the whole story

Brand aims "to enhance the at-home game day experience through scents that'll make you feel like you're really there." Read the whole story

Buttery spreads brand Country Crock is modernizing its nostalgic roots by doubling down on all things country. Read the whole story

A new campaign called "Recover and Rise" meshes nicely with the brand's value proposition. Read the whole story

HDS brought an alternative activation to retailers and clients with an imaginative direct-mail piece. Read the whole story