CPG Insider
by Steve Ellwanger
Startup CPG's first virtual Pitch event took place July 22, with some $50,000 in volunteered prizes. Read the whole story
by Steve Ellwanger
Campaign positions the 112-year-old Gold Bond --- widely known for its male-skewing, medicated powders --- as a high-performance skincare brand. Read the whole story
by Steve Ellwanger
Front-label graphics range from a "Voting Beats Not Voting" message to a 9x repetition of the word "Vote" superimposed over Statue of Liberty image. Read the whole story
by P.J. Bednarski
COVID-19 brings a twist to the tradition of NFL players swapping jerseys with players on opposing teams. Read the whole story
by P.J. Bednarski
Brand aims "to enhance the at-home game day experience through scents that'll make you feel like you're really there." Read the whole story
by Steve Ellwanger
Buttery spreads brand Country Crock is modernizing its nostalgic roots by doubling down on all things country. Read the whole story
by Steve McClellan
A new campaign called "Recover and Rise" meshes nicely with the brand's value proposition. Read the whole story
by Larissa Faw
HDS brought an alternative activation to retailers and clients with an imaginative direct-mail piece. Read the whole story