CPG Insider
by Steve Ellwanger
Winners of the second annual pitch competition will be awarded prizes that include cash and free marketing services. Read the whole story
COMMENTARY
by Steve Ellwanger
The replacement Ben's Original packaging --- sans the image of a Black man in bow tie --- will begin reaching store shelves in 2021. Read the whole story
by Steve Ellwanger
The biggest household penetration gain has come in desserts, with a 4.5% increase in the 52 weeks ended Aug. 8. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
The campaign stars a handful of glorious nonconformists hot-tubbing in the back of a pickup truck, happily toting a standard poodle, etc. Read the whole story
by P.J. Bednarski
The company will provide annual monetary awards for students pursuing STEM majors applicable to careers in brewing. Read the whole story
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by Ray Schultz
RevTrax is offering a product that helps brands determine whether consumers are -- or are not -- price sensitive. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
P&G, among the biggest TV advertisers, wants to switch gears: possibly no upfront deal-making or at least more flexible upfront deals. Read the whole story