"It's very important for us to have the D2C connection because each one of our users has a deep profiling process," says founder Yarcony. Read the whole story
"Social media is about 5% of P&G marketing spending, but it's 150% of our problems," he said. Read the whole story
CPG brand Banza is venturing from store shelves to frozen food aisle with launch of chickpea-based pizzas and largest marketing push to date. Read the whole story
Goodwell Co. is now proclaiming in its first-ever ad campaign that it sells "Toothbrushes that don't last." Read the whole story
Theraflu has launched a "Fighting Flu Together" campaign encouraging people to get flu shots and providing info to help locate flu shot providers. Read the whole story
Of course, exercise creates sweat -- and that's Degree's sweet spot, so to speak. Read the whole story
Currently, we're in an extended home-confined period in which CPG spend remains elevated. Read the whole story