CPG Insider
by Steve Ellwanger
People with celiac are a big target for Schar, whose research shows "they don't really go to a doctor," but to celiac Facebook groups. Read the whole story
by P.J. Bednarski
National Advertising Review Board says Tide Purclean should discontinue the claim it has "4X cleaning power" of other competing brands. Read the whole story
by Steve Ellwanger
The company's deep roots in cooking and baking mean "we can be the ones to actually teach new generations and drive the category." Read the whole story
by Larissa Faw
This animated film is just one part of Colgate's broader Optimism campaign. Read the whole story
by P.J. Bednarski
Bud Light Chelada Fuego adds hot sauce to Anheuser Busch's take on an old Mexican style of mixing beer with clam juice. Read the whole story
by P.J. Bednarski
"Truly Together For The Holidays" contest asks people to nominate an essential worker to win a trip home via a Wheels Up private plane. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email volume and response to pandemic-related emails boomed in the spring, but have evened off, Validity reports. Read the whole story
COMMENTARY
by Matt Lang, Op-Ed Contributor
Neuroscience research done by consumer goods conglomerate Mars found marketers have about two seconds to grab consumers' focus in digital channels. Read the whole story