CPG Insider
by Steve Ellwanger
The brand's in-house creative team worked with artists Bianca Bosso and Chris Timmons to design zany digital stickers, GIFs and memes. Read the whole story
by P.J. Bednarski
A cross-branded campaign features Babe wine founder Josh Ostrovsky catching a ride from the proud drivers of Budweiser's wagon. Read the whole story
by P.J. Bednarski
Procter & Gamble will begin marketing fully recyclable toothpaste tubes in January for its Crest and Oral-B brands. Read the whole story
by Steve Ellwanger
Fan engagement and the chance to win a concert meet-and-greet with Lady Gaga are key elements of the initiative from the Mondelez brand. Read the whole story
by P.J. Bednarski
Its latest video ends with a printed message that reads, "One good thing to come out of 2020? The end of work holiday parties." Read the whole story
by Larissa Faw
The "Babybel Boom" project was developed by Edible, a specialist agency within Daniel J. Edelman Holdings, with additional paid support from Spark. Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Despite the occurrence of a sweeping, global, historic health crisis, all American consumers aren't experiencing it in the same way. Read the whole story