CPG FYI
Meanwhile, the patchwork quilt of advertising choices began to shed across the marijuana-marketing landscape. Read the whole story
It's the first national television campaign for Bodyarmor Lyte, and will run through the summer. Read the whole story
P&G LIfeLab aims to show how "our obsession with the consumer and relentless pursuit of innovation meet," says the company. Read the whole story
When at their best, dogs are the perfect example for getting the most out of life, says Mars Petcare's Craig Neely. Read the whole story
The brand is adding Bud Light Seltzer Lemonade, in four varieties, starting Jan. 18. Read the whole story
"Just One Taste LIVE" campaign was developed to replace in-person sampling sidelined by COVID-19. Read the whole story
