CPG FYI
CEO: Conagra is experiencing "the acceleration of product trial that in normal times would take years and hundreds of millions of dollars." Read the whole story
"We will serve what will likely become a forever altered cleaning, health and hygiene focus for consumers," said CFO Jon Moeller. Read the whole story
Spots use edgy humor -- like showing a potential threesome on a couch. Read the whole story
Tums joins brands that use other ways than buying Super Bowl ads to get their messages across. Read the whole story
COMMENTARYAlex Reed, co-founder and CMO of D2C cleaning product brand Truman's, is one of the only marketers to give an honest and nuanced answer … Read the whole story
Orgain, which markets plant-based protein powder, is providing 30 days of free, customized wellness content via influencers. Read the whole story
- COMMENTARY
CPG marketers proved themselves to be more vital than ever by providing consumer essentials during the COVID-19 crisis. Read the whole story
