In teaser spot, Schumer opens a mayonnaise-laden refrigerator to the tune of mystical music -- then smiles, steps inside, sprouts pair of wings. Read the whole story

"You know what they say, 'When life gives you lemons..." "We know the saying, Mark," answers woman in the spot. Read the whole story

In "Winner," dejected actor Keiynan Lonsdale blasts out of the recliner into a race car after taking a sniff of new Dynasty deodorant. Read the whole story

With A-B controlling ad space for the SB, Coors decided instead to go where no marketer has gone before -- into viewers' dreams. Read the whole story

SB spot features athletes partying while a voiceover asks if winning makes us happy, or if being happy makes us winners. Read the whole story

Superbird has been test-marketed in a few locales in Conn., N.J., Mass., Long Island. It will roll out to 10 more markets this spring, Read the whole story