CPG Insider
by Steve Ellwanger
FDA is far from issuing guidelines for hemp-derived CBD in food/ bevs, which keeps most national retail chains out of the hemp space. Read the whole story
by Steve Ellwanger
Bodyarmor had a banner year in 2020, according to data from IRI showing a 44% increase in the brand's retail sales. Read the whole story
by Steve Ellwanger
Campaign is based on research showing that the current growth driver of zero-sugar cola is men in their thirties and forties. Read the whole story
by Steve Ellwanger
Animated spot features a 7-year-old girl with a nervous system disorder whose wish to become queen of Charlotte, N.C. comes true. Read the whole story
by P.J. Bednarski
P&G's product's 20 franchised Tide Cleaners stores in Texas are providing free drop-off laundry services to residents impacted by the storm. Read the whole story
by Sarah Mahoney
Company is sponsoring a contest to win one of its new escapist bath bombs -- and a real live getaway. Read the whole story

COMMENTARY
by Steve Smith, Staff Writer
Branding breakfast is not that far removed from marketing a better cannabis buzz. Read the whole story