CPG Insider
by Steve Ellwanger
Debuting earlier this year and already in Walmart, Creamalicious seems to have found the right nexus of product differentiation and genuine storytelling. Read the whole story
by Steve Ellwanger
Coke gains "far larger presence in the growing N.A. sports drinks market by adding Bodyarmor alongside its existing Powerade brand," says analyst. Read the whole story
by Steve Ellwanger
Study conducted at 16 grocery stores in the Washington, D.C. area showed "sugary drinks can be found on average in 30 locations within a … Read the whole story
by Steve Ellwanger
One of Pure Leaf's core differentiators is that it contains no artificial ingredients-hence the fixation on the word "no." Read the whole story
by Les Luchter
Diageo's vodka distilled with botanicals has debuted its first commercial since the brand's 2018 launch. Read the whole story

COMMENTARY
by Lisa Singer, Staff Writer
"It continues to be the fuel for why I want to be out there." The fuel, that Vivian Chang, Clorox's VP of Growth, Clorox … Read the whole story