Behind the Scenes with Vivian Chang
Clorox's Vivian Chang talks inclusivity, creating lasting change and her wanderlust spirit.
MediaPost's Insider Summits bring together marketing executives from major brands to share their insights and strategies, and we've had the incredible opportunity to connect and learn from each of them. In the process we've discovered some truly impressive women, and not just for the work they do but their stories behind the scenes. With Insider Summit: BTS, our own Lisa Singer pulls back the curtain on some of the most influential women marketers, as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.
“It continues to be the fuel for why I want to be out there.” The fuel that Vivian Chang, Clorox’s VP of Growth, Clorox D2C, uses to not only create more opportunities for minority women, but to also ignite lasting change one small interaction at a time. At last month’s D2C Brand Insider Summit, the marketing VP discussed her omnichannel strategy for reaching consumers, but in this episode of Insider Summit: BTS, Vivian shares with Lisa the surprising impact she, as a Chinese-American, felt by the recent rise in anti-Asian hate crimes. She also talks about finding her voice and why being the quietest person in the room can sometimes be a good thing. You can watch the video of the entire conversation here.