CPG Insider
The result is the ongoing patchwork quilt of state-by-state CBD regulations and a reluctance by major retailers to embrace the popular cannabinoid. Read the whole story
Company is pulling the plug on every Facebook, Instagram, TikTok and Snapchat account in the 48 countries where it currently operates. Read the whole story
The beverage mixer brand is out with a new campaign that makes it clear your business isn't wanted if you exclude others based on … Read the whole story
Incumbent OMD held the account for two decades and participated in the review. Lilly spends an estimated $550 million annually on measured media according … Read the whole story
The company claims the new metrics will offer better comparisons across digital and linear TV platforms -- all to boost its forthcoming Nielsen One … Read the whole story
NBC sketched out six key areas of segmentation: audience measurement, audience verification, brand measurement, incrementality measurement, sale impact, multi-touch attribution and business-outcome guarantees. Read the whole story
Nielsen sees a violation of its '994 patent, with regard to "excessive or insufficient power consumption of audience measurement meters." Read the whole story
