CPG Insider
"Given the limitations with paid social ads, we wanted to leverage the ability of sight, sound and motion to share the brand in a big-screen environment," says CEO. Read the whole story
To target the Hispanic market, "undertapped in mainstream beer marketing," Molson Coors' Miller Lite is continuing its partnership with singer J Balvin. Read the whole story
Frito-Lay is putting television advertising support behind Fritos for the first time in 20 years. Read the whole story
"We've been very vocal about how we're kind of the antithesis of Cheetos," CEO Nick Desai tells "Marketing Daily." Read the whole story
In the ad, via RTO+P, Scott presents himself as a sophisticated yet approachable role model. Read the whole story
Scanning a bottle or can of Coke Starlight affords access to a "private concert" featuring American singer/songwriter Ava Max. Read the whole story
- COMMENTARY
It's time to build a new marketing foundation and get creative again. Here are five things CPG marketers need to focus on to get … Read the whole story
