CPG Insider
Among the takeaways for CPG brands from the Attest study: Trustworthy nutritional labeling is strongly linked to consumer loyalty. Read the whole story
Conservative news site The Daily Wire is offering a cutting commentary against Harry's Razors after Harry's pulled its advertising. Read the whole story
Program allows craft breweries to create a limited-edition beer by adding their brand names, logos and style to the "Make Peace Not War" label. Read the whole story
The dog food brand is launching "Cesar Hire My Dog" to help pet parents advocate for getting their four-legged friend "hired" at their workplaces. Read the whole story
Unlike the slushies of yore, Mike's Hard Freeze drink doesn't come semi-frozen -- and includes 5% alcohol. Read the whole story
The remaining ad dollars have gone to digital platforms including YouTube and social media. MoffettNathanson estimates $13 billion was "lost" in TV ad budgets … Read the whole story
The huge share of ad budgets gives NBCU a big share of mind with advertisers and agencies as it presents this year's "developers conference" … Read the whole story
