CPG Insider
by Steve Ellwanger
Conscientious drinking -- "dry dates," sampling low-alcohol brands and those with health benefits -- is on tap for Gen Z-ers and millennials Read the whole story
by Steve Ellwanger
That's because of the high propensity of Blacks to favor menthol cigarettes, which are associated with "higher dependence and lower quit success." Read the whole story
by Les Luchter
A woman shares a loving embrace with a giant spicy chicken wrap as part of Tums' branding campaign, which reverses the previous food-fighting stance. Read the whole story
by Steve Ellwanger
The functional-soda brand is launching a limited-edition banana cream flavor in the walkup to the July 1 release of "Minions: The Rise Of Gru." Read the whole story
by Les Luchter
Fruit Smash features an actual talking head turning a stale "Office Party" into a dance party by singing a song with one lyric: "fruit." Read the whole story
by Tanya Gazdik
Digital "allows us to be flexible with our media spend so we can constantly innovate how we connect with our target," per Halo Pets. Read the whole story
by Steve Ellwanger
"Get That Good Gut Feeling" campaign is a departure from Health-Ade's education-focused effort explaining physical benefits of ingredients like probiotics. Read the whole story
by Todd Wasserman
In the ad, Groot dances onto the scene only to knock the words "The original plant protein" off the scene. Read the whole story
by Todd Wasserman
"You're definitely a much better dancer than I'm a tennis player," Dua Lipa surmises after comparing moves with Emma Raducanu. Read the whole story