Kill comes less than a month after GM expanded the brand's initial retail distribution in Minnesota and launched a D2C website. Read the whole story

Having resumed advertising in January, Freshpet's most recent spot correlates "healthy meals" with "happy dogs." Read the whole story

FDA less concerned with labels for plant-based alternative "milks," more that consumers understand nutritional differences between alternatives and cow's milk. Read the whole story

Parent Mondelez International says it also wants Triscuit to be thought of as "full of authentic, unfiltered personality and flavor." Read the whole story

Because Molson Coors did not submit evidence supporting the claim that any other light beers "taste like water," NAD recommended that the claim be … Read the whole story

The collaboration with Paramount Pictures includes product integration within the movie, out-of-home creative and a national consumer sweepstakes. Read the whole story