Coors Light is extending its ESPN College Gameday sponsorship by featuring it on packaging for the first time. Read the whole story

A new trend? Supplement drinks that promise to reverse the effects of recreational drugs -- like the latest, Hibegone. Read the whole story

PurposeBuilt Brands sets drain cleaner's first national marketing campaign with tagline "Let The Gobbler Get It." Read the whole story

The pet-care retailer topped expectations amid marketing shifts and new channels. But it's lost some customers, and it dimmed its forecast. Read the whole story

A group of retired former superstars realize they'd rather stay on the couch than on the field when faced with the realities of aging. Read the whole story

Industry veteran Tracey Mason will lead overall marketing functions, as well as wholesale, international and digitally native brands and innovation. Read the whole story

A repackaged Capri Sun bundle is designed to look like noise-canceling headphones, and comes with $100 in Taskrabbit credits. Read the whole story

Four limited-edition Trolli x PUBG packs featuring characters from the game will be sold at retailers nationwide. Read the whole story