AB InBev U.S. marketing lead Benoit Garbe is leaving the company at year's end, while company is reducing "layers" within its organization. Read the whole story

Procter & Gamble reduced September YoY ad spend on Vicks DayQuil Severe Cold & Flu by 64%. Read the whole story

Zach Bryan will open Bud Light's Super Bowl festivities with a performance at The Chelsea at The Cosmopolitan of Las Vegas. Read the whole story

The acquisition marks General Mills' first entry into the pet supplements category. Read the whole story

"'Multicultural' is in everything we do," Yumna Bahgat, PepsiCo's director of digital brand, influencer and social, said at MediaPost's Brand Insider Summit. Read the whole story

Kind teamed up with Little Words Project -- a brand selling bracelets that provide "wearable affirmations" -- to release a LIVE KIND bracelet. Read the whole story

A live TV Christmas special is interrupted by a naughty cat, who is finally tamed with a dose of Temptations' Creamy Purrrr-ee. Read the whole story

For National Pickle Day, Grillo's Pickles explained why the existing cucumber emoji option doesn't work, since it leaves room for confusion. Read the whole story

The limited-edition release promises "double the herbs, double the spices, double the flavor," which the launch accomplishes with "double the bottles." Read the whole story