Sales may be drab in many categories, but cosmetics, skincare and fragrance continue to sparkle. Read the whole story

Through AI and AR, "Lap of Legends" pits one current driver against virtual representations of seven Williams Racing champions from the past. Read the whole story

A small cutout in each Stacy's Rise Pie demonstrates the small sliver of startup funding going to women business founders. Read the whole story

Bumble Bee's Tuna Lovers' Advent Calendar is "all about having a little fun and showing people it's okay to be a proud tuna lover." Read the whole story

The brand is celebrating "Shelter Sunday" by offering to reimburse adoption fees for those who adopt a dog on Nov. 26. Read the whole story

Pepsi brings Shaq back in a new ad referencing both his past collaborations with the brand and a 1995 hip hop classic. Read the whole story

The limited-edition release promises "double the herbs, double the spices, double the flavor," which the launch accomplishes with "double the bottles." Read the whole story

A live TV Christmas special is interrupted by a naughty cat, who is finally tamed with a dose of Temptations' Creamy Purrrr-ee. Read the whole story

"'Multicultural' is in everything we do," Yumna Bahgat, PepsiCo's director of digital brand, influencer and social, said at MediaPost's Brand Insider Summit. Read the whole story