CPG Insider
Promo's focus was "on Minions planting trees," which fits nicely into the brand's broader purpose, says Boxed Water VP of Marketing Katrina Shah. Read the whole story
No, toilet water is not one of the initial flavors. Instead, there's Chicken, Beef, and Turkey and Gravy. And all are non-carbonated. Read the whole story
Tongue-in-cheek program includes such exercises as a "Face Flex" warmup and a smile cool-down. Read the whole story
In a humorous :30 claymation-animated spot, the elves are only flushing candy canes down the drain. Read the whole story
The limited-edition release, available via a sweepstakes, features a peelable label that can be used by tattoo artists to match the Heinz logo. Read the whole story
The MolsonCoors beer teamed up with Connecticut-based Popup Bagels for the Blue Moon Beer Bagel. Read the whole story
The Dew-sponsored wedding came complete with a neon green and black aesthetic the brand described as "unmatched." Read the whole story
