CPG Insider caught up with the brand to discuss why it thinks a classic Ingredient will have a breakout 2024. Read the whole story
Hot Cocoa Oreos flavored with marshmallow topped the list, with System1 predicting high profitability for the product. Read the whole story
The Big Game ad will focus on the Unilever mayo mammoth's "Make Taste, Not Waste" initiative. Read the whole story
To promote the release of Impossible Hot Dogs in restaurants and grocery stores, brand is passing out free frankfurters in Midtown Manhattan. Read the whole story
Created by M&M's' longtime Super Bowl teammate BBDO New York, the ad will run in in one of the Big Game's most coveted time … Read the whole story
The Kraft Heinz snack brand partnered with Project Backboard, whose mission is to "strengthen communities by renovating public basketball courts." Read the whole story
In "The Note," a Scrooge-like figure played by actor Colm Meaney has his holiday spirit restored via an on-brand message in a bottle. Read the whole story
The brand promises a "completely new direction" for its 2024 creative. So presumably no hands stuck in Pringles cans, like in the 2023 campaign. Read the whole story