For 10 years, the Frito-Lay brand's commercial contest proved outsiders are funnier than ad people. Here's why it's making a comeback. Read the whole story

New data from Kroger indicates that people aren't holding back on major purchases. Read the whole story

Company billed Coca-Cola Spiced, a blend of raspberry and "spiced" flavors, as an attempt to reach younger customers, guided by data on consumer preferences. Read the whole story

A new marketing effort aims to reposition the breakfast standard, shaking up meal occasions with new recipes. Read the whole story

Three consumers get a chance at the pro driver sponsorship treatment, if they can down a can of Liquid Death Iced Tea in 18 … Read the whole story

The non-alcoholic beer company has launched "Under Your Own Influence," a campaign for what the company calls Sober October. Read the whole story

The "Whoa Collection" features two colorfully decorated limited-edition bottles at Target stores and Target.com, highlighting "afrofuturistic" artwork. Read the whole story

The whiskey recently launched "We Aren't Made To Be Still," its largest U.S. brand campaign to date. Read the whole story

"Extensive research on how to grow our brand presence...inspired us to meet target audiences where they are" -- like activations at music festivals, says … Read the whole story