Brand will roll out the changes next summer, with the first new packaging hitting store shelves as early as May 2025. Read the whole story

The whisky's nearly 180-year legacy is celebrated in a new worldwide campaign. Read the whole story

PepsiCo announced it would be expanding value propositions, providing more items (like chips) per package across more brands. Read the whole story

The campaign stars rapper Vince Staples in a series of videos showing the renovation of a a "basic and antiquated" California teacher's lounge. Read the whole story

Piper Sandler's latest "Taking Stock With Teens" survey also finds self-reported spending up 6% year over year, and 4% in the last six months. Read the whole story

That's according to creative effectiveness ad tester System1, which bases its assessments on long-term brand-building creative characteristics. Read the whole story

Brand offers to pay selected applicants for putting mini billboards on their reusable water bottles and sharing videos of themselves. Read the whole story

As younger demos drink less alcohol, the campaign focuses on six personalities who favor alternatives. Read the whole story

Bark says the launch is the first in a broader move to dog-adoring accessories. Read the whole story