With Doritos After Dark, the snack brand joins a growing trend of CPG brands finding new ways to put flavor on the menu. Read the whole story

Cans of "Hide & Shriek" are outfitted with a sound device that unleashes "the angriest blood-curdling scream," per the brand. Read the whole story

Gatorade has collaborated with top athletes on signature bottles for years, and now offers consumers design options customized by such categories as favorite sports. Read the whole story

Mug Root Beer is teaming up with college football stars for a campaign celebrating National Fetch Day, celebrating the bond between humans and dogs. Read the whole story

As younger demos drink less alcohol, the campaign focuses on six personalities who favor alternatives. Read the whole story

Still G.I.N. By Dre and Snoop is described by the brand as having "a citrus-forward profile, with subtle floral and spice notes." Read the whole story

Amazon has increasingly become a destination for consumers to discover products, rolling out a variety of solutions to help brands introduce new products as … Read the whole story

A fundraising effort commits $1 from every purchase of RiceSelect at participating stores to CA Food Banks' "Farm To Family" program. Read the whole story