CPG Insider
by Sarah Mahoney, Staff Writer
Most people aren't asking Santa for fancy mayo or a tuna-fish Advent calendar. That doesn't mean they don't deserve them. Read the whole story
by Danielle Oster
Campaign contrasts Newman's Own brand purpose with companies prioritizing corporate profits, building on the brand's recent "Generosity Index" campaign. Read the whole story
by Teresa Buyikian
Gillis realizes he's in the wrong commercial, a high-fashion one for cologne, while the hipster actor meant for that ad instead enjoys Bud Light. Read the whole story
by Fern Siegel
In addition to a passion push, the tequila adopted a new visual identity. Read the whole story
by Steve McClellan
The campaign flips the script on language and visuals used to hawk products on Black Friday and the leadup to the holidays into a … Read the whole story
by Steve McClellan
The Daisy Dips were relaunched last year decades after the company shelved its original dips products, which were popular in the 1970's. The new … Read the whole story
by Danielle Oster
Consumers scored the ad "exceptional," a 5.9 out of 6 in System1's "Test Your Ad" scoring system. Read the whole story
by Fern Siegel
The brewery tapped Taylor and AMV BBDO to create two distinct ads for the holidays. Read the whole story