Just in time for the holiday party season, centenarian brand Daisy Sour Cream is out with a new ad campaign promoting its French Onion and Creamy Ranch Dips to a younger generation of consumers. It’s the first TV effort for the brand from agency Blue Chip.  

The anchor ad shows men and women dipping carrots, celery, chips, chicken wings and pizza into the dips, in rhythm to the brand’s jingle, being sung by an off-camera singer.  

“Everything tastes better when you’re dipping with Daisy,” intones the singer. So much so that it’s a major party faux pas to snatch it away, as one man does to the dismay of three women nearby as the spot concludes.   

The Daisy Dips were relaunched last year decades after the company shelved its original dips products. Over the past year the firm has expanded distribution with on-shelf advertising before Blue Chip debuted a radio spot in August.  

The new TV campaign will court consumers in high-profile media throughout the fall and winter. Ads are running on The Food Network, HGTV, TLC, and NCAA Football via the ACC, CW, SEC, Big Ten, and Big 12 Networks.