The brand introduced its new mix-in ice cream in a pair of ads, along with an 80,000-pint promotional giveaway. Read the whole story

The juice-based drink's campaign promotes launch of a limited Moon Punch flavor timed around the celestial event. Read the whole story

Questions on cards include such conversation starters as "Share your most embarrassing or hilarious dating story." Read the whole story

The limited-time product is positioned as both a mixer and as a morning-after hangover cure. Read the whole story

The new razor skips the cream, adds a shower-ready design, and stars in the brand's most ambitious campaign yet. Read the whole story

Hormel hopes the heroic ad character, voiced by Woody Harrelson, may be just the protein snack America needs. Read the whole story

"Bar-Ista," a new campaign by Forsman & Bodenfors, posits the liqueur as a treat. Read the whole story

As the ready-to-drink market continues to grow, airline travel is one place where a premade cocktail seems a perfect fit. Read the whole story

GLP-1 users are rediscovering the control and ritual of preparing meals, while alcohol consumption becomes more of a social activity. Read the whole story