With cocoa prices soaring, use of GLP-1s rising, and pressure from private labels, Mondelez is giving cookies a chewy new edge. Read the whole story
New Little Snugglers now include both front and back "blowout blockers" plus "soft and crunch leg cuffs to help contain mess," says Huggies VP. Read the whole story
The Unilever-owned brand is using sports to find softer ways to sell men on feeling -- and smelling -- more confident. Read the whole story
The immersive festival experience will include a choice of Abolut cocktails, a lounge, and "self-expression" stations. Read the whole story
The brand celebrated the new deal with a video starring the celebrity chef on its social media channels. Read the whole story
Brand will have a significant presence at venues including Madison Square Garden and the Sphere's Exosphere, the world's largest LED screen. Read the whole story
The Unilever brand leans into condiment culture wars with its newest digital activation. Read the whole story
Apparel and accessories marketers made more than 470 deals from March 2024-March 2025, while technology companies made over 370, SponsorUnited notes. Read the whole story
We know we're not a top-of-mind brand," says Zebra Pen VP. "So, we look for creative ways to reach new audiences." Read the whole story
The 22-year-old is the latest in a series of motorsports drivers and women athletes to partner with the brand. Read the whole story