Marketing D2C Weekly
Monday, September 9, 2019
  • Digital Workout: How Brands Are Transforming Themselves

    Most firms are successful at digital, although budgets and other challenges get in the way, a Wipro study finds. Read the whole story

  • Brands Do Their Homework: Content Helps Back-to-School Email Sales

    Newsletters focused on finances, family and parenting do better than generic offers, LiveIntent finds in a study of back-to-school purchasing patterns. Read the whole story

  • Older Consumers Embrace New Media, Tech In Big Way

    Among baby boomers, for example, smartphone use has skyrocketed from 25% in 2011 to 68%, today. Boomers and Silents (74+) have both increased their … Read the whole story

  • It's The 'PIT's: Shatner's Blockchain Ad

    As many are still confused about blockchain technology, is using William Shatner to humorously raise awareness about the platform's The PIT crypto exchange.  … Read the whole story

  • U.K. Just OK: Open Rates Are High, Click Rates Below Average

    Monday is the best day to send email and Saturday is the worst, Campaign Monitor reports. Read the whole story

  • 2019 Effie Case Study Series: Ask the Cloud

    Using the Google Home Voice Assistant, "we essentially created an AI salesperson that could field CTOs' questions about the cloud, without judgment." Read the whole story