Marketing D2C Weekly
Monday, September 9, 2019
  • Digital Workout: How Brands Are Transforming Themselves

    Most firms are successful at digital, although budgets and other challenges get in the way, a Wipro study finds. Read the whole story

  • Brands Do Their Homework: Content Helps Back-to-School Email Sales

    Newsletters focused on finances, family and parenting do better than generic offers, LiveIntent finds in a study of back-to-school purchasing patterns. Read the whole story

  • Older Consumers Embrace New Media, Tech In Big Way

    Among baby boomers, for example, smartphone use has skyrocketed from 25% in 2011 to 68%, today. Boomers and Silents (74+) have both increased their ... Read the whole story

  • It's The 'PIT's: Shatner's Blockchain Ad

    As many are still confused about blockchain technology, Blockchain.com is using William Shatner to humorously raise awareness about the platform's The PIT crypto exchange.  ... Read the whole story

  • U.K. Just OK: Open Rates Are High, Click Rates Below Average

    Monday is the best day to send email and Saturday is the worst, Campaign Monitor reports. Read the whole story

  • 2019 Effie Case Study Series: Ask the Cloud

    Using the Google Home Voice Assistant, "we essentially created an AI salesperson that could field CTOs' questions about the cloud, without judgment." Read the whole story