D2C Insider
It may be difficult to build a D2C brand that consumers love, but it's even harder to make money doing it. Read the whole story
Q& A with marketing professor Ron Hill, who has spent decades researching the behavior of impoverished consumers. Read the whole story
In one poll, half of 2,000 Gen Z-ers said Feb. 14 is "a day to get drunk and party with single friends." Read the whole story
Many people are overwhelmed by threads and chains, and many fail to read the first sentence of a message, according to new report. Read the whole story
Executives worry about diminishing creativity, fewer jobs and less differentiation, Bynder reports. Read the whole story
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Ecommerce firms differ in their success in driving conversions. Arts and Crafts have the highest rate, while baby care firms have the lowest, Sailthru … Read the whole story
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Mobile dominates opt-out activity. And Yahoo is the service provider that experiences the most opt-outs, OPTiZMO reports. Read the whole story
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Less than a fifth of companies are well-prepared for laws like GDPR and CCPA, Winterberry Group reports. Here's what they need to handle access … Read the whole story
