D2C Insider
As more retailers close their doors, Fila finds that "selling direct needs to become the main character in the story now." Read the whole story
Sales gained digitally, up 155%. For stores, comparable-store sales climbed 9.9%, Read the whole story
- COMMENTARY
Some shoppers are quick to abandon carts.The good news is that most feel their online expectations are being met. Read the whole story
- COMMENTARY
Email volume and response to pandemic-related emails boomed in the spring, but have evened off, Validity reports. Read the whole story
- COMMENTARY
Some abandon carts because the website is loading too slowly, while others do so due to privacy concerns, Akamai reports. Read the whole story
The feature enables advertisers to track purchase price and order ID data to attribute performance such as return on ad spend. Read the whole story
- COMMENTARY
Digital use has risen due to the COVID-19 crisis, and consumers like email because it is convenient and reliable, the CMO Council reports. Read the whole story
- COMMENTARY
Almost half of brands have implemented a strategy, and others are rolling one out or planning to, Ascend2 reports. Read the whole story
