Marketing D2C Weekly Editions for April 2024
Marketing D2C Weekly - Monday, April 29, 2024
Knix Ups Style Game With New Swim, Mesh Lines
Vera Bradley Preps For Rebranding
With 'Grave Conversations,' Titan Caskets Moves To Longer-Form Video
Rumpl Jumps the Shark Tank, Swims Its Own Path
YouTube Blows Past Q1 Forecast, Ad Sales Rise 21% To $8.1B
FTC Issues New Privacy Rules For Online Health Services And Apps
Snap To Rival TikTok With 'Spotlight' Feature
Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
Marketing D2C Weekly - Monday, April 22, 2024
23andMe Latest Casualty Of Public Markets
Marketing Fatigue Syndrome: Consumers Want Relevant Messages Only
Tubi Promotes 'Big Mood' In U.S. In Social, OOH Push
Judge Approves Google $62 Million Location Privacy Settlement
Netflix Reports Double-Digit Q1 Subscriber, Revenue Growth
Taylor Swift Launches Experiential Campaign With TikTok To Promote New Record
Streaming Platforms' 'Linear TV' Additions Grow... And Become Complex
'You Can't Light Up For 4/20 Without The Right Lighter': BIC
Marketing D2C Weekly - Monday, April 15, 2024
Rent the Runway Battles Back, With Ad Sales In The Works
Hinge Sends Deleted Apps To Heaven
Etsy Predicts: Western 2.0, Garden Girls, All-Out After Parties
'Risk'y Business: GeneType Sets Consumer Campaign
Olipop On The Power Of Digital OOH
March Madness Showcases Growth In Women's Sports Viewership
Are 'Brand Safety" Concerns Overblown?
Marketing D2C Weekly - Monday, April 8, 2024
Bark Replaces CMO, Adds New Revenue Officer
Trade In Your Sucky Scrubs, Plucky FIGS Tells HCPs
Consumers' Favorite Innovators? Taylor Swift, Smucker's And Ozempic
Disney Prevails Over Activist Peltz, With Improved Streaming Outlook
Warby Parker, Delta, Krispy Kreme, SunChips, Moon Pie Take Advantage Of Eclipse
Spalding Is 'Always Building,' Just In Time For The Final Four
Personal Care: What Does A Winning Brand Strategy Look Like?
Marketing D2C Weekly - Monday, April 1, 2024
Duolingo Introduces A Fool On Ice
Beyonce Drops Her 'Levii's Jeans' -- So The Brand Changed Its Name
Nike Pulls Back On D2C, Looks To Sharper Marketing
Social Media Users Want Authentic Content From Brands
Goodyear, Crunch Fitness, Adidas, Kraft Focus On Fools
End-Of-Life Wishes Are Nice, But Make It Legal, Says Trust & Will