In an April Fool's partnership with SeatGeek, the brand's quirky mascot shows his true colors. Read the whole story
The denim company acknowledges the star's compliment, changing its social media handle in a nod to Queen Bey. Read the whole story
Acknowledging that it is under-performing, the athletic giant is refocusing on sport, new products and bolder advertising. Read the whole story
Social media provide brands with a way to reach consumers not only through paid advertising, but also through organic posts that people want to … Read the whole story
Goodyear has created a social media effort for its faux SkyGrip blimp tires, perfect for anyone who happens to own a blimp. Read the whole story
"Since everyone over the age of 18 needs a will, we intend to have the biggest reach possible for these spots," says company CMO. Read the whole story